This is a love letter to our mothers and all mothers.

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Video by Felipe Munoz
Creative direction Felipe Munoz and Jorge Vidal
Script Editing Support Laura Montenegro

A Love letter to my cholita, my mom by Jorge Vidal

Through these words, I want to pay tribute to you for the ancestral wisdom you have acquired over generations and, which sometimes emerges from all the trials life has thrown at you. Your wisdom has been my refuge in the coldest winters. I believe you don’t realize the impact your teachings have had on many of my projects, which is why this tribute is so important to me.

Your lessons have been expressed with few words but through actions. When I observed you from afar, I felt your weariness, sorrows, and pains, but you always pressed on, showing strength in the face of adversity, sometimes with slow steps, but always steady.

Those small but firm steps have been fundamental in my path as the founder of Intercambios, especially when things seemed unattainable or I doubted my abilities. Step by step, just like you, I trusted the process and saw that each step indicated I was on the right path. You were right, mi cholita!

Your resilience has taught me to persevere, and every step I take bears the indelible mark of your strength and love.

Te cuento que ahora, through Intercambios, my approach of “acompañamiento” is deeply inspired by you: in your way of caring, in creating spaces of peace simply with your presence, a plate of food, and that energy that invites my siblings and me to deep rest.

Now, once again, you inspire me to create a space dedicated to mothers because I know that, like you, many traditional and diverse wise moms around the world are not recognized, valued, seen, and heard. I reflect on how we can honor and protect this wisdom, giving it the necessary space to flourish, integrating their knowledge and experience into “professional” work models where they have traditionally not been valued. It is essential that we begin to center these voices and perspectives in our work and social practices, ensuring that mothers receive the recognition and respect they deserve for their invaluable contributions.

To be SEEN means to be recognized and valued on a deeper level, where not only your physical existence is acknowledged, but also your humanity, experiences, voice, and contribution to the world. Being seen means that your stories, struggles, and achievements are recognized and validated in an authentic and meaningful way. This recognition penetrates the core of your identity and provides a sense of belonging, validation, and empowerment. I believe that when we are seen in this way, we are given the space and opportunity to be heard, understood, and valued as whole individuals, which can have a transformative impact on our self-esteem, confidence, and ability to contribute meaningfully to the world around us.

I am convinced that if we change the perspective of the role of a mother in society, we could center her wisdom with equitable financial support. This is my commitment: to fight for fair compensation for my mom and for all the diverse mothers in the world who give everything with the hope of being seen, valued, and respected. May their wisdom not only be recognized but also given the place and support it deserves in all aspects of life.

TO BE SEEN.

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